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FTC sues to block P&G’s acquisition of Billie, a razor startup for women

The Federal Trade Commission has sued to block Procter & Gamble’s acquisition of Billie, a NY-based startup that sells razors and body wash. In the notice, the FTC alleged that the merger would “eliminate innovative nascent competitors for wet shave razors” to the loss of consumers. Billie was founded in 2017 with the goal of fighting the “pink tax” on goods marketed to women, including razors and body wash. It went up against companies like P&G and Edgewell Personal Care by offering high-quality and cheap razors. The company announced its intent to be acquired by P&G after raising just $35 million in venture capital in June. Billie, which wants to eliminate the “pink tax,” closes a $6M seed round for its razor subscription service “As its sales grew, Billie was likely to expand into brick-and-mortar stores, posing a serious threat to P&G. If P&G can snuff out Billie’s rapid competitive growth, consumers will likely face higher prices,” Ian Conner, direc

Homebase raises $70M for a team management platform aimed at SMBs and their hourly workers

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Dance launches its e-bike subscription service in Berlin

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